justin axline
designer / photographer
wayoffcourse.com
One year after our launch and we tweeked the logotype to a simpler form. Kart Marketing International Expo was the launching point of our "version 2.0" for look-and-feel. We made a commitment in the company inception to refresh the look every year and this year was no different. We kept some of the same elements but went from a more gray and neutral look in 2006 to red and vibrant.